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Store gap calculator

Your best store already proves what the others could do

Same brand, same menu, same suppliers — and a prime cost gap of twenty or fifty points between locations. This works out what that gap is worth, and what half of it would return.

Your estate

50% — some of the gap is site, rent and daypart mix. Half is a conservative, defensible assumption.
Annual profit in closing the gap
$0

Best-to-worst spread0ptsOn identical brand and menu
Group annual sales$0All locations
If every store hit the average$0Lifting only below-average stores
If every store hit your best$0The theoretical ceiling

Why the gap beats the average

Group-level prime cost is an average, and an average hides the store that is losing money. A group running a respectable 50.2% can contain a location at 75.8% — and that location is not an average problem, it is a specific problem with a name and a manager.

The gap is also the most credible improvement target you have. You are not asking a store to hit an industry benchmark from a consultant's deck; you are asking it to hit what the store eleven miles away already achieves on the same menu.

A real twelve-store estate · prime cost, August 2026
StorePrime costPosition
Parkview23.60%Best in group
Westbrook24.51%
Brookside26.18%
Eastway29.51%
Hillcrest47.25%
Palmview53.86%
Lakeshore55.96%
Cedarfield61.29%
Northgate63.94%
Stonebridge71.66%
Riverbend72.22%
Millbrook75.84%Worst in group

Stores showing very low prime cost in this table include locations whose POS employees were not yet mapped, so their labour was undercounted. That is exactly why the ranking and the coverage figure have to be read together.